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Feb 19
2010
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Soccer stars don body paint for new Pepsi AdPosted by: Lorenzo Maggels in 2010 World Cup on Feb 19, 2010 Tagged in: Untagged
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As the World cup draws in, brands seem to be harnessing Africa as much as the Football in marketing their products around the Globe. Pepsi, have done both, matching Soccer icons we will see this year with a retro look at ethnic (african) painting.
Lampard, Drogba, Torres and Henry celebrate in African Technicolour for Pepsi Max.
Drogba said: 'When Pepsi MAX first approached me with the idea of using body paint as a way to bring to life their campaign this year I thought it was brilliant idea.
'In every football stadium around the world you see colour in the stands, but more so in African stadiums where fans often use body paint to show their support for their team.
'Putting paint on the players was a great way to show our love for the game and I think the results are amazing.'
Drogba said: 'When Pepsi MAX first approached me with the idea of using body paint as a way to bring to life their campaign this year I thought it was brilliant idea.
'In every football stadium around the world you see colour in the stands, but more so in African stadiums where fans often use body paint to show their support for their team.
'Putting paint on the players was a great way to show our love for the game and I think the results are amazing.'
Worst Pose? undoubtedly Torres. what is that? Dance monkey Dance!
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